Holidaymakers are falling in love with the Scandinavian style

There is a precise moment, just after turning the key in the lock of a holiday flat or a beachfront villa, when the holidaymaker decides, almost subconsciously, whether they have made the right choice. It is not the scent, nor even the size of the TV screen in the living room. It is the visual impact. In that split second, Scandinavian style has established itself as the universal language of well-being and relaxed sophistication.

At Misterwils, we have spent years observing how interior design has gone from being a mere ‘extra’ to becoming the main driver of high-end bookings. It is no longer enough for accommodation to be functional; it must be aspirational, it must be the setting for a lifestyle that the guest wishes to experience, even if only for a week. And that, dear interior designer, is where the warm minimalism of the north wins hands down.

The Psychology of ‘Hygge’ at Check-in

Let’s be honest: today’s holidaymaker is looking for an improved version of their own life on holiday. They seek order because their daily lives can be chaotic; they seek light because they live in concrete jungles; and they seek nature because contact with the organic world is the new luxury.

The Scandinavian style is not just about furniture layout; it is a tool for sensory marketing. It is based on the Danish concept of hygge—that cosiness of everyday life—and the Swedish concept of lagom—the right balance. When a traveller enters a space dominated by light woods, natural textiles and clean lines, their nervous system relaxes. And a relaxed guest is a guest who leaves a five-star review on booking platforms and, most importantly, wants to return.

The Dining Room: A Manifesto of Hospitality and Design

If there’s one place where guests will really connect with the space, it’s around the table. In holiday homes, the dining room is no longer just a place to eat; it’s the hub of the home, the place where maps are unfolded, local wines are shared and photos from the day are sorted through.

The Art of the Chair: Dempo vs. Sahara

For an interior designer, the chair is the quintessential design object. In a Scandinavian-style project, we need pieces that reflect craftsmanship yet can withstand heavy use.

The Dempo chair, crafted from wood and synthetic rattan, is a masterclass in balance. It combines a rational, Nordic-inspired structure with a Mediterranean spirit, thanks to its latticework. It has a light, airy appearance, which helps small dining rooms avoid feeling cluttered, and the use of synthetic rattan ensures it will stand the test of time, even with frequent use by guests.

On the other hand, if you’re looking for a more streamlined aesthetic, the Sahara wooden chair is an instant classic. Its design evokes that mid-century modern style so popular in boutique hotels in Copenhagen and Stockholm. Its exposed frame and ergonomic design make it a piece that needs no introduction: its comfort speaks for itself.

Customisation from the Ground Up: Table Frames

One of the best-kept secrets among expert interior designers is the ability to create unique pieces. At Misterwils, we make this task easier with frames that allow professionals to choose the top that best suits the project’s theme.

• Holger Base: For those seeking a bolder look. The Holger table base has an architectural presence. It is the perfect base for a top made from reclaimed solid wood or even light-coloured marble, creating a striking architectural contrast between robustness and elegance.
• Shika Table Frame: If your project calls for lightness and visual fluidity, the Shika table frame is the answer. Its rounded lines embody Nordic calm. It is ideal for creating highly aesthetic, almost sculptural dining tables.

The Hall: A Place of Memories

The living room of a holiday home should be “photogenic” in its own right. These days, it’s designed to please the eye, but published for the algorithm.

The Origami Coffee Table: The Organic Anchor

Contemporary Scandinavian style embraces curves. The Origami coffee table is a masterful piece designed to break up the rigidity of a room. Entirely handcrafted from recycled wood, it brings that ‘warmth’ characteristic of handcrafted pieces, which can sometimes be just what’s needed when the rest of the room features neutral or cool tones.

Details That Make a Difference: The Cluster Staircase

Sometimes, it’s the unexpected touches that really make a home feel like something out of a magazine. The Cluster decorative staircase is the perfect example. Whether in an en-suite bathroom or leaning against the living room wall with a couple of linen throws, it conveys a sense of ‘effortless luxury’. It’s that styling detail that interior photographers love and which adds a sense of height to the design.

The Kitchen and the “Breakfast Bar”: The Rise of Bar Stools

Open-plan kitchens have transformed the way we travel. Tourists no longer want to be isolated whilst preparing breakfast. Here, the bar stool acts as a bridge between dining and socialising.

The Aiko kitchen stool is a celebration of texture. The combination of wood and woven synthetic fibre is not only a rising trend in Scandinavian-boho style, but also offers impeccable durability. It is comfortable, easy to clean and has that handcrafted patina that makes guests feel as though they are in an authentic setting, far removed from mass production.

The Bedroom: A Sanctuary of Rest

If the living room is meant to be seen, the bedroom is meant to be felt. Rest is the ultimate goal of any holiday accommodation, and the design must be conducive to sleep.

The Rosane Headboard: The Centre of Attention

A bedroom without a good headboard is an unfinished bedroom. The Rosane headboard introduces the use of natural fibres, a cornerstone of contemporary Scandinavian style. It adds visual warmth and a texture that softens the starkness of the walls. It is the piece that transforms a standard bed into a boutique hotel experience. Pair it with organic cotton bed linen and earthy tones to complete the circle of comfort.

Lighting: The “Sun” of Scandinavian Interior Design

In the Nordic countries, lighting isn’t just a decorative feature; it’s a vital necessity due to the lack of natural light. In holiday home design, we must replicate that obsession with warm, soft lighting.

The Flower rattan lampshade is a powerful styling tool. When lit, it casts a play of light and shadow that creates a magical atmosphere in the evening. Hanging one or more of these lampshades above the dining table or in a corner of the living room instantly adds character and reinforces that connection with nature that defines the Scandinavian style.

Technical Tips for Holiday Home Interior Designers

We know that, as a professional, you face a dilemma: you want the space to look beautiful, but you need the furniture to withstand the rigours of heavy use by people who don’t always treat things as if they were their own.

1. Fine yet practical materials: The solid wood used in the Sahara chairs and the Shika frames ages gracefully. Unlike low-quality furniture, a piece from Misterwils develops character with use.
2. Synthetic vs. Natural Fibres: The use of synthetic fibres in pieces such as the Aiko stool or the Dempo chair is a smart choice for the contract sector. It allows you to retain the organic aesthetic of the Scandinavian style whilst avoiding the delicate maintenance required for natural fibres in high-traffic areas.
3. The Layering Rule: A Nordic space is built in layers. Start with the basics (tables with Holger frames), add comfort (Dempo chairs) and finish with lighting and accessories (Flower lampshade and Cluster ladder).

The Return on Investment (ROI) of Good Design

Let’s talk business, because good design is, above all, a sound investment. Accommodation decorated in the Scandinavian style not only receives better reviews; it also allows you to increase the nightly rate by between 15% and 25%.

The tourist of 2026 is willing to pay a premium for design. The ‘AD effect’ is real: when a property looks like it’s straight out of a magazine spread, its perceived value skyrockets. In a market saturated with holiday rentals, standing out through high-quality furnishings is the only way to avoid the price war.

At Misterwils, we understand the needs of interior designers seeking that perfect balance. Our pieces are designed to tell stories, to form the backdrop to your clients’ fondest travel memories, and to ensure that the owner sees tangible results in their bottom line.

The beauty of simplicity in Scandinavian style

The Scandinavian style isn’t just a passing trend; it’s a way of life that speaks to our modern need for peace and authenticity. By choosing pieces such as the Sahara chair, the Aiko stool or the Rosane headboard, you’re sending a clear message to your guests: “This is a place to relax, to enjoy the beauty of simplicity and to reconnect with what really matters.”

Whether you’re designing an urban loft for digital nomads or a fisherman’s cottage converted into a luxury retreat, remember that the key lies in curation. Fewer pieces, but with more soul. That’s the secret to success in contemporary holiday design.

Are you planning your next success in the holiday sector? Browse our collection and discover how each of these pieces can transform your work. At Misterwils, we don’t just sell furniture; we provide the ingredients to ensure your projects become favourites among the most discerning travellers.

Do you need technical advice on finishes or large-scale orders for an apartment complex? Our team of experts is just a click away to help you bring your vision to life. Let’s talk!