Desirée Ramos from Premier Gin tells us about her experience with MisterWils

New openings of Premier Gin Rum

The new projects of Premier Gin Rum have counted with MisterWils furniture to decorate their last two spaces, located in Torre Sevilla, La Industrial Brewery and Premier Cocktail Bar, located in local 64.

We talked to Desirée Ramos, head of Marketing and Communication of Premier Gin Rum to tell us about the experience decorating with MisterWils and learn a little more about this business group that was founded in 2010 by two Sevillian entrepreneurs, Enrique and Martin Maillo Souto.

It already has more than 9 locations

Strategically distributed throughout the city, Nervión, Triana, Los Remedios, Casco Histórico, Parque de El Prado de San Sebastián and in the Torre Sevilla Shopping Center.

In addition, they have Puerto de Cuba-Premier located in the emblematic Gourmet space of El Corte Inglés and their most recent opening in the charismatic neighborhood of Triana , El Zielo de Triana, their latest venture located on the terrace of the Hotel Zenit in Seville.

They are also opening a market beyond our city, with the incorporation in Jerez de la Frontera of The Bliss by Premier, a unique space with multiple services that maintains the Premium category of the brand and where they have also counted with MisterWils furniture for its decoration.

On the other hand, last year they joined forces with the renowned beer brand Heineken to create La Industrial Cervecería with the aim of diversifying in the sector and betting on traditional gastronomy.

We have seen our furniture in the Industrial and Premier Cocktail Bar in Torre Sevilla,
why did you choose MisterWils to decorate the interiors of the premises?

We were undoubtedly looking for the style that MisterWils provided us. In the case of Premier Cocktail Bar, we are Seagram’s ambassadors, so we wanted to offer the aesthetics of the New York rooftops, their elegance, distinction…

Maintain the aesthetics of the brand and our own as a sign of identity. That’s why when we looked at the MisterWils catalog we found products that perfectly matched this style.

On the other hand, as far as La Industrial Cervecería was concerned, the industrial character was clear. From the first moment we knew what was the personality we wanted to capture with this new project and MisterWils, once again, met our expectations.

For those who visit it will be able to see the same aesthetic line that overlaps perfectly with the tanks that the Heineken brand installed in the space, giving uniformity to the style that we wanted to mark from the beginning.

How was your experience decorating with MisterWils?

The experience with MisterWils has been fantastic. From the first moment the communication was very fluid and they knew how to adapt and advise us on the needs of our premises. Without a doubt, we will repeat due to the ease of treatment and the resolution of our doubts.

Now that a few months have passed since the openings,
, what is your assessment of having MisterWils equipment in your stores?

Very positive. At Grupo Premier, each location has its own idiosyncrasy, its own personality, and the customer knows that and looks for it. Our clientele knows our stores because of that differentiation and they become attached to it.

In the case of La Industrial Brewery and Premier Cocktail Bar the same thing happens. It is an accumulation of features that make you discover new corners in each visit, our premium cocktail service, our menu, our staff and their advice … and our decor!

All this makes them repeat and little by little many of them become part of Premier.

In your experience,
what do customers look for when they come to have a drink in your premises?
do you think that customers currently value the decoration?

When a customer comes to Premier for a drink, the first thing they look for is the quality of its products, in this case, having premium distillates makes us maintain our identity season after season.

The customer wants to be advised, to discover new flavors, new combinations that he did not know before. Thanks to our staff, we offer not a service, but an experience with every sip and this makes them repeat week after week.

We adapt to the new trends in cocktails and create signature cocktails every season, offering a new menu as if it were a starred restaurant.

Therefore, the customer who comes to Premier knows that he will find in each of our stores what he is looking for and yes, he takes into account the decoration, so much so, that we have served as a stage for television series, fashion shootings, music video recordings…

One of the first features that stand out in the opinions posted on our networks is the atmosphere and decoration of each of the premises as it is the first ‘hook’ that makes people want to enter and then stay to discover our cocktail bar.

For us, this first contact is fundamental because it shows our first difference with respect to the rest.

How do you see the future of the hotel and catering industry in Spain?

what do you think will be the keys and trends for the coming years?

Innovation and specialization. From what we see with the customers who come to our stores, more and more of them are people who, thanks to new technologies, know what they want and what they are looking for.

We are in a totally globalized world and that is why the service sector has to keep pace with this innovation.

In Premier Group we know this and we have specific training, we are aware of the new trends, not only in cocktails but also in gastronomy.

We discover and try new ingredients, new products, new techniques… that we incorporate to our cocktails creating the surprise that the customer is looking for.

What are Premier Gin Rum’s prospects and projects for 2020?

Do you have any more openings planned?

Grupo Premier has been growing steadily year after year since our launch nearly a decade ago and we intend to continue to do so.

We have many ideas, both our own innovative character and others, the result of new trends in the sector.

So, for the moment you know how superstitious this world is and we don’t want to give anything away, but Premier will continue to tell you about upcoming news… we’ll keep you posted!